Walking into the store was like a new world, full of luxury. The store is designed to show customers the beauty and new world view of Shiseido, bringing together the accumulated knowledge, technology, brand and cultural values of the group. In terms of store design, shiseido's "tradition" and "creation" are the key words. Shiseido's brand logo "toon" is used in the design of ceiling, mirror and floor to emphasize the genes of the brand. The space includes cosmetics retail area, exhibition area, skin care salon, beauty salon, members' cafe, etc., to truly create a beauty makeup collection space. Now, Shiseido begins to try to build itself into a real "luxury brand" in all aspects. Not only through self-promotion and publicity of the brand, the high-end brands shiseido mainly promotes in recent years have been passed on by public praise after being personally tested by many stars and consumers.