Heyshop's new retail collection store is our practice of offline design in this new era of Internet retailing. Shop design is full of subversion of traditional design and adaptation to the new OMO mode. Different from traditional shops, the biggest characteristic of Heyshop is its flexibility. She displays goods from different brands and categories. Based on the analysis of big data, each product cannot guarantee whether it will stay in the store or not. In order to meet this characteristic, we adopted the most flexible display mode of the cave board. At the same time, the monotonous display form of the current board is improved to make it both beautiful and practical. Another point that breaks the iron law of traditional store design is the warehouse front, which is also based on the new retail characteristics of OMO. Under the new retail, Heyshop can make the storage space in the "cloud". The store has transformed from a sales space in the traditional sense into a display and experience space.