As a leading household appliance brand in the market, midea is no longer bound to how to show high-end advanced technology, but will integrate high-end technology into the small details of life, to create a theme scene of intelligent technology life. It is a good way to expand the market to allow users to experience the details of life through differentiation, and to pass the brand's concept of "make the best of technology, make the best of life" to consumers through a creative point.Through the analysis of brand, competition and resources, the concept of "nourishing fresh living laboratory" was put forward for midea. Brand image overall use of champagne color to enhance brand style, with "fresh life" this innovative thinking as the main tone, to attract the attention of consumers. Low-key luxury, with novel ideas to make the whole terminal full of life, let consumers experience an immersive from scientific research to the results of the display, really realize the beauty of the brand concept of highlighting its "best technology, best life" essence.